THE WORLD’S NO. 1 SCOTCH WHISKY BRAND (IWSR 2020)

The Year was 1819 when young John Walker who has just lost his father had to sell his family farm and set up a grocery store in a thriving local town of Kilmarnock. Back in those days, John began trading in tea and spices that require craft and skill to harness and balance. He was good at it and noticed that most grocers stocked a line of single malts that were never all that consistent. This wasn’t good enough for John, who then used his newly acquired skills and started blending them together so his whisky tasted just as good every time. Alas, this soon proved to be an extremely popular addition to his inventory and that marked the beginning of Johnnie Walker.   

 200 Years later, Johnnie Walker is the biggest scotch whisky brand in the world and its slogan has been adopted and embraced everywhere, as a rallying cry for progress, as encouragement in adversity, as a joyful expression of optimism and as the best piece of advice you’re ever like to hear. KEEP WALKING.